Party gets wild in drugs awareness ad
The government’s new drugs awareness campaign is a spoof wildlife documentary about a teenage house party – complete with a voiceover impersonating David Attenborough. The film, part of the government’s youth drugs awareness campaign Frank, opens with the documentary cameras approaching a house party. “Here in the suburbs we observe the human habitat after sunset,” intones the familiar voice, “even though dark there is a surprising amount of activity … the conditions suggest a social gathering or breeding colony”. The documentary cameras venture into the house and observe different types of drug takers – as if they are wildlife species in their native eco-systems. The cameras observe “the pill taker” on ecstasy who exhibits a “vigorous mating dance”, a “young acid dropper” on LSD “caught on camera for the first time” and the “hibernating stoner” a cannabis smoker who goes on to vomit and is labelled “the common puker”.
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- January 18th
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